3 Important Entrepreneurial Lessons to Learn From Canva Co-Founder Melanie Perkins
Ditching College to Become a Billionaire: Perkins teaches how to design your business to increase the chances of becoming a billion-dollar company.
First, let’s introduce you, the reader, to the Co-Founder of Canva, Melanie Perkins.
A few of the many fascinating facts, she’s only 34 years old and has recently been recognized as one of the youngest females to ever lead a company exceeding a net worth of more than $1B, in the ever-growing & increasingly competitive industry of technology.
Adding to the list of mind-blowing feats, she’s also been named the second-wealthiest female in the entire country of Australia.
Still not impressed?
Well, the crazy popular design software, Canva, the company she’s co-founded was just valued at a whopping $40 billion, recently. We have to know… how in the world did she go from selling scarves on a street to building an empire that’s now worth $40B?
These five lessons from Perkins’ success will surely teach us all exactly that.
- Help Others With Your “Wins”
- Keep Going
- Your Customers Voice Matters — Listen
1. Help Others With Your “Wins”
Perkins and her team are big believers in “giving back”. Immediatly after Canva’s record-breaking valuation of $40 billion, Canva decided to donate a 30% stake in the company to a charity that works toward completely eliminating poverty around the world.
This vow alone of just 30% amounts to a staggering $12 billion donation.
Melanie says, “I feel it’s always important for entrepreneurs to leverage their business to give back.”
It’s possible to start small, obviously, we’re not all in a position to just start giving away billions of dollars to our favorite charity. Don’t hesitate to get started by offering your time or services in order to help these charity organizations.
Another option is to partner up with a charitable impact platform and donate “X” amount of dollars, or “X” number of units, for each product you sell, or for each of the projects you complete. With companies like B1G1, you can quickly and easily select a charity or cause to support with each of the PR campaigns you launch.
2. Keep Going
Perkins was told “no” more than 100 times when she first tried to raise funds for Canva. It was difficult to raise capital, especially since Perkins was located in Australia, and was approaching investors in the U.S. Many people living abroad consider Australia the “land down below” — A location that is just too far away, and way too risky to invest in. Perkins didn’t give up.
Perkins persevered for three more years before she met Bill Tai, a popular (now considered lucky) investor. Although he did not invest in Canva but was able to help Perkins, along with Cliff Obrecht, her business partner, connect with people who could assist them in growing their business.
It can be very liberating to change your perspective when you get a “no.” in business.
When you’re looking for investors or funding you have to remember, it’s simply a “numbers game” and for each “no” that you receive you have to have the mindset that you are now a step closer to the one person who will more than likely say, “yes”.
3. Your Customers Voice Matters — Listen
Many times we, as entrepreneurs, all believe we have the best business idea ever.
Mmhmm, yeah you know exactly what I’m talking about… And actually many times we’re not necessarily wrong.
Listening to the feedback of your potential customers and creating the solutions in which support them is what makes an idea a great business opportunity.
In her case, after feeling overwhelmed by the complexity of existing design programs, therefore Perkins knew there was an opportunity and decided to create a better solution, Canva. You would often need to hire an expensive graphic designer and there was no other solution on the market.
Perkins and Obrecht had actually already founded a company together prior to launching Canva together, Fusion Books. Fusion Books allowed its users to easily design and print their own yearbooks.
Just by them listening to the previous customers of Fusion Books on what had worked and what didn’t work, and allowed them to carefully place themselves in a much better position to go on and to create the now popular design tool, Canva.
As entrepreneurs, we must recognize that our business is a living, breathing entity, and just like us as humans, it will continue to evolve and transform. Your customers’ insight will be the key metric in taking your business to new heights. Our original product can evolve and likely will evolve into something completely different from the product that we had initially started with.
With someone as successful as Perkins, there are obviously endless highly valuable and important business points to take away and use in your own business. These three particular points that I have published in this article is, in my opinion, the most important ones that can be used by just about anyone launching and growing just about any type of business in 2021.
Before all this comes into play, you must have a solid business idea that you can apply these valuable takeaways. If you don’t have that perfect business idea, or the perfect fitting side hustle already, be sure to sign up for our official launch list for our online community, blog, and eventually app, Side Hustle Discovery.
Side Hustle Discovery will not only have endless business ideas that you can start today, but also you can find step-by-step tutorials and other valuable resources for finding the most success from the online business/side hustle.
As of right now, everything over there will be offered to the community for free — especially for the “early adopters” who sign up now. Again all resources, apps, and tools will be 100% FREE!
So, don’t wait, be sure to get over there and sign up to receive all official updates for the launch, plus receive 100% free goodies and other resources along the way just for showing your support and getting on the Official Launch List of Side Hustle Discovery!